- Management -
I have experience using Drupal, WordPress and SVN marketing content management to produce and organize static and dynamic website content.
- Writing keyword-rich copy for the company website using well researched target keywords and the established brand voices
- Acting as liason with all departments to ensure all content on the website reflects the most up-to-date information
- Planning and executing strategic promotional announcements for product growth
- Building content strategy systems, processes and protocols to ensure all content is optimized across all platforms and user experiences (websites, mobile, social, etc.) as they’re created for future projects
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- Managing websites to the highest SEO standards and best practices to establish a dominating presence across Search Engines
- Tracking eCommerce and campaign conversions to identify sales patterns and opportunities for growth
- Monitoring and reporting on SEO site performance and recommending next steps
- Optimizing web content and properties with a focus on increasing keyword/page ranking and prioritization
- Editing all visual elements to the highest SEO standards to ensure speedy load times and high quality images
- Improving onsite conversions, revenue and user experience
- Researching keyword strength using various search and analytics tools
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