- Campaigns -
Social & Email Campaign Strategy
- Developing a social schedule in tandem with editorial calendar that incorporates ongoing campaigns, upcoming events, relevant holidays and industry-related content curation
- Writing social posts and paid ads across a variety of brand communities and social properties to drive awareness and action in a way that reflects the established voice and tone of each organization
- Reporting on social campaign metrics in monthly and quarterly reports with a focus on effectiveness in driving traffic to web properties
- Evaluating social messaging for optimal timing and performance as well as repurposing
- Researching and connecting with social influencers to establish cross promotions and thought leadership
- Working closely with clients to devise employee advocacy strategies that align with their corporate culture
Emails & Drip Campaign
Lead Management & Prospecting
- Writing and designing email templates for regular scheduled emails and drip campaigns
- Creating and curating all written and visual content strategically for each vertical and segment
- Planning email content, timelines and scheduling based on industry best practices
- Tracked overall health of the email program and individual campaigns to gain insights and make future improvements
Lead Management & Prospecting
- Managing all lists and segments for best possible campaign targeting and consumer insight
- Researching prospects in various industries to develop new opportunities for different verticals
- Evaluating all prospects and qualifying as leads based on background, industry, position and interaction with brand to assign for sales outreach
Working with CafeGive has been an amazing opportunity to put my affiliation for marketing towards the greater good. I've had the joy to help clients create cause marketing campaigns that demonstrate their giving story and help them connect with various target markets such as:
- Millennial marketing through interactive awareness campaigns across Facebook, Twitter and Instagram
- Employee Advocacy - incorporating employee engagement into social campaigns to promote positive company culture and brand awareness
- New and unique audiences of interest for B2B and B2C product offerings
- Community members who may not have heard of local brand